Hi, this is Nick Webb and welcome to the last video of what is actually six videos on how we actually affect behavioral change. This one is on journey mapping. Now journey mapping means that every day we wake up and we have a series of learned behaviors and and experiences, some of which push friction against us and they bounce us around in our daily life. And if we don’t understand our patients journey every day, it’s extremely hard for us to be able to architect a path forward that is going to affect positive change in their life. Right. For example, some of our patients may not have access to healthy food they may be living in a in a food desert where quality natural, real food is not even accessible to them. For an example, we may find that there are various parts of their day journey, their their map across their day that provides unusual levels of stressors that really need to be dealt with, for us to clear the decks and to give them the opportunity for optimal health.
So what I recommend to caregivers and what I recommend to patients, not as a physician, but as a lay person, I recommend that they really take a look at their day, you know, what are the things that you know, do you wake up and you immediately want to eat? And why do you feel like you have to eat immediately when you wake up? And why do you believe that two eggs and bacon and hash browns and toast is the right choice? Maybe there’s another way to look at this? Can we start to look at the nuances of your daily behaviors so that we can start to change those from lunch to snacks to all of your entire day. Well, let’s look at this let’s look at mental health issues. Let’s look at those stress sores. Let’s look at access of quality. Food lists look at habitual behaviors that are very adverse to weight loss, I lost 22 pounds by really looking at all the things I talked about in this video and what I’ve learned from some of the greatest thought leaders in the world, we have to gamify weight loss and healthy lifestyles, we have to socialize it, we have to create personification. So we create solutions that are very specific for a patient type. We have to customize the engagement frequency and channel in order to make sure that we get the highest degrees of compliance. And lastly, and not leastly. We need to understand patients across their daily journey. And so I recommend working with patients to build out a daily journey map so we can talk about those behaviors and those stressors and those friction points to see how we might be able to clear some of those to get patients to a healthier state.
So there you go. These are the five massive discoveries I found to be because look, stop eating go exercise voila, you’ve lost weight. That’s the easy part right. The hard part is how do I do it? How do I really do it? And and actually commit to that because it’s hard. So the answer is you have to leverage gamification. You have to leverage social engagement. You have to leverage personification. You have to leverage customization, especially in communication channels, and you have to build journey maps to understand their daily journey. I know this sounds like a lot. We’re going to cover all of this in the upcoming documentary, Fixing Healthcare. I hope that this was interesting and something that you can apply in your life as a patient or as a caregiver, you can apply in your practice to be able to engage those special people that trust us with their with their health every day. Thanks so much for watching.
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