Hi, this is Nick Webb and welcome to the video on gamification and game mechanics. And it’s an incredible role in the way in which we’re going to get patients to a healthier state. Now for some when we talk about using game mechanics to motivate a patient to comply with a wellness or preventative routine, it sounds manipulative in general. But the good news is, is that we can get 40, 50, 60% better compliance to a wellness routine, even to disease management, if we gamify it. So what is a game? Well, there’s a lot of different ways in which we leverage games. I recently purchased a car that every once in a while pops up and gives me a bonus, telling me that I’ve saved eight miles per gallon by driving slower, right? So we know that when we have that kind of interaction when there is a pain associated with the cost of gas, there’s a reward associated with saving money, that gamification changes my behavior. Right? So those are examples Las Vegas does this very successfully. In a Las Vegas casino, there are slot machines and the slot machines have trays, those trays have actually been acoustically engineered to be incredibly loud, why? They know that if you hear a slot machine being played, paying off in the casino, you’re more inclined to have a sense of belief that you’re going to get the jackpot. And of course, I could give many many examples of the impact of gamification.

Now, the caveat to gamification and using compliance game mechanics is that it also has to be specific to the type of motivators or what we call patient personas. So we have to connect the game. In other words, the things they play with the player, the patient type. When we do that, it is incredible. It is absolutely incredible. I used a range of apps in my weight loss journey that gave me daily stats on how my progress was going. And because I saw progress, it incentivized me to want to see more progress the next day. Charting and gauges and dashboards work really, really well in showing patients how to get to a healthy state. If you take a look at things like Fitbit. The success of the Fitbit is based on game mechanics. Oftentimes people will compete with friends on their iWatch competition for the right persona type is an incredibly powerful game. I got 8500 steps today and you only got 4500 steps a day. I win. That’s a game people like because they like to win at games. So as you can see, these may sound like manipulative tools, but they work and they help patients get to a healthier state.

The other exciting part about gamification in healthcare is we can also use it as a way to drive disease management compliance, managing blood pressure and managing blood sugar for an example, gamification an important part of the future of getting patients to a healthier state. Now, stay tuned for the next video on the impact of social engagement on getting patients to a healthier state. Thanks for watching.


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